For our fifth annual edition of the Shopping Cart Recovery Habits of the Top 1000 Retailers, we not only looked at how many companies are sending remarketing emails and the number and timing of the emails they are sending, but also what they are doing to boost their reachable rates and engagement, including modal acquisition tactics and recommended products, as well as ratings and reviews both online and in recovery emails. Download the full report for all of the details and 15 examples of campaigns we received.
MORE RETAILERS ARE SENDING CART RECOVERY CAMPAIGNS
OTHER KEY FINDINGS
Retailers are sending more messages – Single messages dropped 27%, two messages increased 30% and three messages increased 40% over 2012.
Retailers are reaching back sooner – 73% of first messages were received within 24 hours of the abandonment and 79% of the second messages were received within 48 hours of the first message.
19.8% of sites use a modal acquisition tactic; however, of those, only 41% send at least one remarketing email. This is a major missed opportunity. Fewer than half of leading online retailers are using remarketing campaigns to reach back to shoppers who abandon carts, even though they have their email addresses and know what items they showed interest in purchasing.
80.2% of the retailers use product recommendations online, but less than 10% of them recommend similar products in remarketing campaigns. This is another significant missed opportunity for retailers to convert shoppers into buyers and increase AOV.
73% of the retailers have online customer ratings and reviews, but less than 5% of them use customer-generated ratings or reviews in remarketing campaigns. Again, retailers are missing the opportunity to convert shoppers by providing customer feedback at the right point in the sales cycle.
PUTTING IT ALL TOGETHER
A shopping cart remarketing campaign adds revenue directly to an online retailer’s bottom line. When combined with the power of a modal lightbox email acquisition solution, product recommendations and ratings and reviews, it maximizes a retailer’s opportunity to reach more shoppers with more personal, relevant messages.