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2013 Research Report and Look Book: Shopping Cart Recovery Tactics of the Top 1000 Retailers


For our fifth annual edition of the Shopping Cart Recovery Habits of the Top 1000 Retailers, we not only looked at how many companies are sending remarketing emails and the number and timing of the emails they are sending, but also what they are doing to boost their reachable rates and engagement, including modal acquisition tactics and recommended products, as well as ratings and reviews both online and in recovery emails. Download the full report for all of the details and 15 examples of campaigns we received. MORE RETAILERS ARE SENDING CART RECOVERY CAMPAIGNS     OTHER KEY FINDINGS Retailers are sending more messages – Single messages dropped 27%, two messages increased 30% and three messages increased 40% over 2012. Retailers are reaching back sooner – 73% of first messages were received within 24 hours of the abandonment and 79% of the second messages were received within 48 hours of the first message.     19.8% of sites use a modal acquisition tactic; however, of those, only 41% send at least one remarketing email. This is a major missed opportunity. Fewer than half of leading online retailers are using remarketing campaigns to reach back to shoppers who abandon carts, even though they have their email addresses and know what items they showed interest in purchasing. 80.2% of the retailers use product recommendations online, but less than 10% of them recommend similar products in remarketing campaigns. This is another significant missed opportunity for retailers to convert shoppers into buyers and increase AOV. 73% of the retailers have online customer ratings and reviews, but less than 5% of them use customer-generated ratings or reviews in remarketing campaigns. Again, retailers are missing the opportunity to convert shoppers by providing customer feedback at the right point in the sales cycle. PUTTING IT ALL TOGETHER A shopping cart remarketing campaign adds revenue directly to an online retailer’s bottom line. When combined with the power of a modal lightbox email acquisition solution, product recommendations and ratings and reviews, it maximizes a retailer’s opportunity to reach more shoppers with more personal, relevant messages.

Webinar: Always On: Connecting with Mobile Shoppers

In this session, Listrak design expert Aaron Pearson joins Ross Kramer, CEO, in discussing trends and best practices for responsive email design so you can be sure your emails work on every device. You'll see real campaigns from retailers that have tested and mastered this tactic.

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Webinar: The one that (almost) got away: Remarketing trends to recoup revenue

Ross Kramer, CEO of Listrak, offers valuable insights into how you can use clickstream data to reach back with personalized messages that truly resonate with and engage shoppers.

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Stio Success Story

Stio launched in September of 2012 as an eCommerce retailer with a single brick and mortar location in their hometown of Jackson Hole, WY. Noah Waterhouse, Stio's Director of Marketing explains, "We were looking for an email marketing partner who had an intimate connection with and vested interest in its clients and that would help us to grow over time. Listrak fit that description."

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London Drugs increased email revenue by 67% in 1 month w/ Shopping Cart Recovery solution

Josh Johnson, eCommerce Manager for London Drugs, Ltd., shares results of the London Drugs Shopping Cart Recovery program. Results were recorded between October 30, 2013 – November 28, 2013.

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New Survey Reveals Online Shoppers Value Emalis Featuring Personalized Products

Listrak recently released results of its survey questioning online shoppers about their attitude towards emails featuring personalized product recommendations. Results reveal that online shoppers clearly value emails featuring merchandise selected based on shopping habits and preferences; are willing to receive more emails if they make shopping easier for them; are willing to share information with retailers in order to receive more relevant emails; and are more likely to purchase items if emails feature products based on their shopping habits and preferences.

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