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London Drugs increased email revenue by 67% in 1 month w/ Shopping Cart Recovery solution

Listrak

Josh Johnson, eCommerce Manager for London Drugs, Ltd., shares results of the London Drugs Shopping Cart Recovery program. Results were recorded between October 30, 2013 – November 28, 2013. "When we launched our Shopping Cart Recovery campaign with Listrak, our goal was to secure as many potential sales as we possibly could during a very busy time of the year. We knew that for the Canadian consumer free shipping was/is a major factor influencing where they shop online and felt that by including a free shipping offer as part of our Shopping Cart Recovery campaign we could appeal to a demand nearly all online shoppers have." "Our initial conversion rate expectations hovered around 15%. Given that this was our first Shopping Cart Recovery campaign, we expected to learn a lot but not necessarily see above average conversions. Needless to say we were pleasantly surprised when we saw how effective both our first and second emails were performing," said Johnson. The result: 23.58% conversion rate! Read the full case study here

Webinar: Always On: Connecting with Mobile Shoppers

In this session, Listrak design expert Aaron Pearson joins Ross Kramer, CEO, in discussing trends and best practices for responsive email design so you can be sure your emails work on every device. You'll see real campaigns from retailers that have tested and mastered this tactic.

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Webinar: The one that (almost) got away: Remarketing trends to recoup revenue

Ross Kramer, CEO of Listrak, offers valuable insights into how you can use clickstream data to reach back with personalized messages that truly resonate with and engage shoppers.

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Stio Success Story

Stio launched in September of 2012 as an eCommerce retailer with a single brick and mortar location in their hometown of Jackson Hole, WY. Noah Waterhouse, Stio's Director of Marketing explains, "We were looking for an email marketing partner who had an intimate connection with and vested interest in its clients and that would help us to grow over time. Listrak fit that description."

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London Drugs increased email revenue by 67% in 1 month w/ Shopping Cart Recovery solution

Josh Johnson, eCommerce Manager for London Drugs, Ltd., shares results of the London Drugs Shopping Cart Recovery program. Results were recorded between October 30, 2013 – November 28, 2013.

Read More

New Survey Reveals Online Shoppers Value Emalis Featuring Personalized Products

Listrak recently released results of its survey questioning online shoppers about their attitude towards emails featuring personalized product recommendations. Results reveal that online shoppers clearly value emails featuring merchandise selected based on shopping habits and preferences; are willing to receive more emails if they make shopping easier for them; are willing to share information with retailers in order to receive more relevant emails; and are more likely to purchase items if emails feature products based on their shopping habits and preferences.

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