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Personalization is the Key to Post-Holiday Campaigns


This holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers. PERSONALIZE CAMPAIGNS WITH PRODUCT RECOMMENDATIONS The key to re-engaging these shoppers is to create personalized email campaigns, and adding recommended products to post-holiday campaigns is a great way to keep new customers buying from you. In fact, 77% of online shoppers make additional purchases when presented with recommended products that match their individual preferences. Download this whitepaper to learn how you can turn your mass post-holiday blasts into extremely personalized campaigns that are merchandised to customers individually. It includes five new campaign ideas and other suggestions on where and how to use recommended merchandise to increase sales.

Webinar: Always On: Connecting with Mobile Shoppers

In this session, Listrak design expert Aaron Pearson joins Ross Kramer, CEO, in discussing trends and best practices for responsive email design so you can be sure your emails work on every device. You'll see real campaigns from retailers that have tested and mastered this tactic.

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Webinar: The one that (almost) got away: Remarketing trends to recoup revenue

Ross Kramer, CEO of Listrak, offers valuable insights into how you can use clickstream data to reach back with personalized messages that truly resonate with and engage shoppers.

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Stio Success Story

Stio launched in September of 2012 as an eCommerce retailer with a single brick and mortar location in their hometown of Jackson Hole, WY. Noah Waterhouse, Stio's Director of Marketing explains, "We were looking for an email marketing partner who had an intimate connection with and vested interest in its clients and that would help us to grow over time. Listrak fit that description."

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London Drugs increased email revenue by 67% in 1 month w/ Shopping Cart Recovery solution

Josh Johnson, eCommerce Manager for London Drugs, Ltd., shares results of the London Drugs Shopping Cart Recovery program. Results were recorded between October 30, 2013 – November 28, 2013.

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New Survey Reveals Online Shoppers Value Emalis Featuring Personalized Products

Listrak recently released results of its survey questioning online shoppers about their attitude towards emails featuring personalized product recommendations. Results reveal that online shoppers clearly value emails featuring merchandise selected based on shopping habits and preferences; are willing to receive more emails if they make shopping easier for them; are willing to share information with retailers in order to receive more relevant emails; and are more likely to purchase items if emails feature products based on their shopping habits and preferences.

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