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The Grommet Success Story: New Customer Acquisition

Listrak

The Grommet is an online marketplace and launch platform for undiscovered products. In a world of mass production and big box retailers, The Grommet’s mission is to champion the little guy by launching the makers’ innovative products into a larger marketplace and exposing them to a bigger audience. Like The Grommet, each unique product the website promotes has a purpose, such as championing new technologies, preserving a handcraft, solving a problem in a fresh way, or creating jobs in a struggling or developing region. The Grommet receives an average of 100 product lead submissions weekly via email and social media outlets and selects just one or two “Grommets” to promote each day Monday through Friday. The Grommet launches selected products by sending an email each weekday at noon EST and on its retail website with a video, written story and online interactive Q&A with the maker. Email marketing has contributed to The Grommet’s impressive growth, and Listrak is proud to be a partner. Seeking greater ESP attention and support, The Grommet switched to Listrak in April 2013 and immediately felt welcomed into a true collaborative partnership. In the first six months (April 2013 – September 2013), Listrak proved its capabilities and successfully helped support The Grommet’s goal of growing awareness and acquiring subscribers who quickly become customers.
  • Subscribers increased steadily – up 98% with consistent daily email deployment.
  • Listrak successfully deployed a Welcome Series and Shopping Cart Abandonment (SCA) solution in just two months, due to seamless communication and approvals between client and vendor.
  • In addition, The Grommet subscribers converted to customers faster – 27 days in 2013 vs. 36 in 2012 – and 3Q 2013 revenue increased 750% over 3Q 2012.
   

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