Skip to content

The Grommet Success Story: New Customer Acquisition


The Grommet is an online marketplace and launch platform for undiscovered products. In a world of mass production and big box retailers, The Grommet’s mission is to champion the little guy by launching the makers’ innovative products into a larger marketplace and exposing them to a bigger audience. Like The Grommet, each unique product the website promotes has a purpose, such as championing new technologies, preserving a handcraft, solving a problem in a fresh way, or creating jobs in a struggling or developing region. The Grommet receives an average of 100 product lead submissions weekly via email and social media outlets and selects just one or two “Grommets” to promote each day Monday through Friday. The Grommet launches selected products by sending an email each weekday at noon EST and on its retail website with a video, written story and online interactive Q&A with the maker. Email marketing has contributed to The Grommet’s impressive growth, and Listrak is proud to be a partner. Seeking greater ESP attention and support, The Grommet switched to Listrak in April 2013 and immediately felt welcomed into a true collaborative partnership. In the first six months (April 2013 – September 2013), Listrak proved its capabilities and successfully helped support The Grommet’s goal of growing awareness and acquiring subscribers who quickly become customers.
  • Subscribers increased steadily – up 98% with consistent daily email deployment.
  • Listrak successfully deployed a Welcome Series and Shopping Cart Abandonment (SCA) solution in just two months, due to seamless communication and approvals between client and vendor.
  • In addition, The Grommet subscribers converted to customers faster – 27 days in 2013 vs. 36 in 2012 – and 3Q 2013 revenue increased 750% over 3Q 2012.

Webinar: Always On: Connecting with Mobile Shoppers

In this session, Listrak design expert Aaron Pearson joins Ross Kramer, CEO, in discussing trends and best practices for responsive email design so you can be sure your emails work on every device. You'll see real campaigns from retailers that have tested and mastered this tactic.

Read More

Webinar: The one that (almost) got away: Remarketing trends to recoup revenue

Ross Kramer, CEO of Listrak, offers valuable insights into how you can use clickstream data to reach back with personalized messages that truly resonate with and engage shoppers.

Read More

Stio Success Story

Stio launched in September of 2012 as an eCommerce retailer with a single brick and mortar location in their hometown of Jackson Hole, WY. Noah Waterhouse, Stio's Director of Marketing explains, "We were looking for an email marketing partner who had an intimate connection with and vested interest in its clients and that would help us to grow over time. Listrak fit that description."

Read More

London Drugs increased email revenue by 67% in 1 month w/ Shopping Cart Recovery solution

Josh Johnson, eCommerce Manager for London Drugs, Ltd., shares results of the London Drugs Shopping Cart Recovery program. Results were recorded between October 30, 2013 – November 28, 2013.

Read More

New Survey Reveals Online Shoppers Value Emalis Featuring Personalized Products

Listrak recently released results of its survey questioning online shoppers about their attitude towards emails featuring personalized product recommendations. Results reveal that online shoppers clearly value emails featuring merchandise selected based on shopping habits and preferences; are willing to receive more emails if they make shopping easier for them; are willing to share information with retailers in order to receive more relevant emails; and are more likely to purchase items if emails feature products based on their shopping habits and preferences.

Read More